SaaS
Pitch rewrite that secured a Series A
A climate-tech startup had strong technology but a pitch deck that read like a science report. The problem section was buried on slide 8, the market sizing felt defensive, and the team slide came after the financials. We rewrote the narrative from the investor perspective -- leading with the market gap, making the technology feel inevitable rather than clever, and restructuring the deck around the questions a sophisticated investor would ask in order. They closed their Series A twelve weeks later.
Serie A
Closed 12 wks later
14
Slides restructured
3x
More investor replies
E-commerce
Ad copy refresh that cut CPA by 38%
A DTC skincare brand was running the same ad creative for nine months. ROAS was declining, CPA was climbing, and the creative team attributed it to audience fatigue. We disagreed -- the copy was the problem. The ads were talking about ingredients instead of outcomes, using clinical language for a lifestyle audience. We rebuilt three campaigns with outcome-first hooks, conversational body copy, and CTAs matched to the temperature of each audience. CPA dropped 38% in the first 30 days.
-38%
CPA reduction
3
Campaigns rebuilt
30d
Days to results
B2B Services
Newsletter that grew from 800 to 11,400 subscribers
A management consultancy had been publishing a monthly newsletter for two years with open rates under 18% and subscriber growth that had flatlined. We redesigned the editorial approach -- shorter issues with a single strong argument instead of three weak ones, a consistent signature voice, and subject lines written like headlines rather than calendar reminders. Open rate went to 44% within three months. Referral growth drove subscriber count from 800 to 11,400 over 18 months.
44%
Open rate
11,400
Subscribers reached
18mo
Timeline