Ad copy is not about being clever
The best ad copy is not the wittiest or the most creative. It is the copy that matches the message to the moment and the audience. A Facebook ad for a cold audience needs to earn attention before it can ask for anything. A retargeting ad for someone who already visited the product page can be direct and specific. These are different jobs and they need different copy.
We write ad copy organised around the conversion funnel. Cold audience hooks, warm audience body copy, retargeting CTAs, and benefit framing for each product or service are all written differently because the reader is at a different point in their decision process.
We deliver ad sets as complete units: the hook, the body, the CTA, and the headline for each ad, plus two headline variants for split testing. You hand them to your creative team or media buyer ready to go.
- Facebook, Google, and LinkedIn formats
- Funnel-stage awareness in every line
- Hook plus body plus CTA per ad
- Two headline variants per ad for testing
- Campaign-level narrative consistency
What we need to write effective ad copy
We need your product or service details, the target audience profile, the platform and placement, and any previous ad performance data you can share. What has worked and what has not tells us more than the brief alone.
For cold audience campaigns, we also look at how your organic content performs -- which posts get engagement, which ones generate DMs or comments that signal purchase intent. These are signals that good ad copy should amplify.