How we work

You complete our brief form or we run a 30-45 minute call. We cover your audience, the tone you need, what you want the copy to do, and any previous attempts that did or did not work. The brief is a working document -- we refine it together before writing starts.

Before a word gets written, we study your market. Competitor messaging, how your customers actually talk about the problem you solve, what distinguishes your offer. We find the angle that has not been taken yet and build the strategy from there.

The first draft arrives with a brief note explaining the key structural decisions. If we chose one angle over another, you will know why. This makes revision feedback more focused -- you are responding to strategy, not guessing at intent.

We work through revisions in structured rounds. Consolidated feedback in, revised document out. No real-time ping-pong that loses coherence. Most projects finish in two rounds when the brief is solid.

Final copy delivered in your preferred format with a handover note covering what to test, what to keep consistent, and how to use the copy across channels. Delivery is not the end of the project -- it is the start of using it properly.